AW: The company was set up by your grandfather, Piero Giusti and then taken over by your father, Attilio, and now it’s an all women line up, how do you feel your approach is different from your predecessors?
GS: With the arrival of 3 women, the whole company has changed, moving towards greater openness to research and experimentation, which has given rise to new product categories, by approaching new markets for more significant business development. In addition, we pay extra attention to sustainability throughout every step of our work. Our female perspective has inevitably led to new approaches to design and innovation (in shapes and materials). Today, the collection is based on stylistic solutions that meet the needs of different types of women. More colour, new shapes and new soles every season detailed with a strong personality. Our 65% female workforce brings traditional know-how to the modern world. Moreover, 80% of the management team are women. T strong sisterhood bond is now an integral part of AGL’s DNA and is found in every professional behaviour of the company.
AW: The AGL slogan is ‘made by women for women’, can you tell us what that means to you personally and elaborate on this ethos?
GS: The contemporary, cheerful and multitasking woman has always been our source of inspiration since our goal is to design and produce comfortable shoes that are perfect for the busy life of us women. AGL is created by a team of women considering the needs of all intelligent, conscious and pragmatic women who dare to make their decisions autonomously. AGL products are women’s perfect allies, simply elegant and relaxed, not to go unnoticed, which make her feel at ease and attractive, thanks to their strong personality and the ideal combination of two opposites: feminine and masculine.
Designing a shoe is not just creating a fashion product; it is a much broader commitment to technical study, courage in innovating and responsibility. We produce an accessory that is not only decorative but also functional and supports AGL customers’ steps in all their daily tasks.
AW: Can you describe your perfect AGL woman that you design for?
GS: All intelligent, conscious, pragmatic women daring to make their decisions independently.