BeautyUnited is in response to the COVID-19 global pandemic led by Moj Mahdara.
“I stand in solidarity with beauty and wellness founders to mobilize the resources we have to support doctors, nurses and all the healthcare workers on the front lines of this pandemic. We are resolved to support in collective actions that can have a big global impact. Now is the time to be UNITED.”
BeautyUnited is immediately focused on supporting the Frontline Responders Fund by encouraging our communities to make small donations to help reach their goal of at least $10M. All donations will go towards providing essential protective paraphernalia to ensure the safety of those on the frontlines as well as necessary medical equipment for critically ill patients. The Frontline Responders Fund, created by, is focused on transporting life-saving medical supplies from manufacturers, and donors, directly to where they are needed most by frontline responders. From shipping masks directly into Wuhan during the initial outbreak to current activations in the U.S., Europe, and Latin America as well as regions in Africa preparing for the response, their team is operating globally and locally.
More than 45 brands from the BeautyUnited community are donating personal care supplies to frontline healthcare workers, facilitated by the Beautycon team and its strong relationships with event venues now mobilizing for the Covid-19 response. The BeautyUnited video created by Milk Studios features over 40 beauty and wellness leaders in a show of solidarity and commitment to drive awareness and raise funds to improve the trajectory of the global coronavirus pandemic.


Collective small actions can have significant impact, please remember:  
  1. Stay at home 
  2. Wash your hands 
  3. If you must go out, wear a mask, latex gloves and stay at least 6 feet away from others 
  4. Check in on your loved ones and anyone that might be alone
  5. Take care and be kind to yourself
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