Behind the scenes with Ariana Grande for Givenchy

After unveiling their Fall-Winter 2019-2020 campaign featuring the owner of the most famous ponytail in show business – Ariana Grande – Givenchy are now letting us have a peek behind the scenes of the campaign photographed by Craig McDean. While the resulting images are a series of traditional portraits – in reference to the style dubbed “the Givenchy sitting” by the house’s founder Hubert de Givenchy – the video shows the playful side of the campaign as well as the singer, pony tail swinging action included.