The Italian word ‘bottega’ essentially means ‘creative workshop’ and as a company rooted in culture and tradition, Bottega Veneta is celebrating craftsmanship by handing its platforms – advertising spaces, e-commerce, newsletters and store windows – over to twelve ‘bottegas’ selected from across Italy. As one of the world’s most visible bottega, Bottega Veneta wanted to support the creativity of Italian Bottegas by leveraging its brand awareness and passing along its global visibility:
“We are thrilled to launch Bottega for Bottegas alongside Italian artisans with whom we share the common values of creativity and craftsmanship. We are proud to offer worldwide visibility to these ‘Bottegas’ that are deeply rooted in Italian culture, specially at a time where smaller entities continue to be impacted by the pandemic. It is with honour that we have passed on our advertising spaces, website, newsletters, and store windows and we hope that this will further highlight their excellence at a global level.” Bartolomeo Rongone, CEO of Bottega Veneta.