What first got you into music?
Music and creativity was always treated with importance growing up. Everyone sung and played a musical instrument in my family and it was always played around the house so it’s always been with me. It was when I learned how to play guitar and started writing songs I knew I wanted to do that and nothing else.
What was the journey of creating the recently released ‘Can We Just Get High?’ like?The lyrics came first with that one and then sonically I knew I wanted something drunken and swung to imitate the haziness of being out of it and also falling in love. I then ended up writing an interlude called, Acid and God shortly after because I felt like the story wasn’t over and I had more that I wanted to say
To announce the new song release, you drove around London in a truck covered in digital screens. Must have been fun! Was this your idea?
Yes it was. I liked the idea of interrupting the 9 to 5 with the chaotic visuals. I also handed out fliers with lyrics, imagery and poems in it. In the music video I’m riding in the back of a truck and trying to recruit new people to join my world. I felt like bringing the truck out into everyday life was like recruiting people to join too.
You even directed the music video for it yourself, what was the message you tried to convey?
That video was about escapism. I only had three rolls of film and I wanted to shoot quite a few locations so we only had one take for every scene but it ended up working out!
What does the creative process look like for you?
Everything is always very visual to me. Even when I am writing songs I feel like I’m making a movie. Whatever I create is a mixture of all the little things that I obsess over all bundled together. When it comes to making visuals the idea usually comes very naturally and instinctively as soon as I write the song. I then build on that with references from my favourite films, artwork, photography and it goes through many versions until it’s shoot day.