Chanel Balade en Méditerranée

Words:
Cordelia Speed

Chanel’s Balade en Méditerranée Cruise 2020/21 collection is what our dream summer vacation looks like right now: “Initially I had Capri in mind, where the show was supposed to take place, but didn’t happen in the end because of lockdown,” says Virginie Viard, “So we had to adapt: not only did we decide to use fabrics that we already had, but the collection, more generally, evolved towards a trip around the Mediterranean… The islands, the scent of the eucalyptus, the pink shades of the bougainvillea.” Photographer Karim Sadli who shot the campaign imagery whisks us away from reality and takes us on a beautiful trip to the Italian and French Riviera – we can almost taste the Aperol Spritz and smell the sea air while looking at at the sunset!

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