COACH – Find Your Courage

Coach launches Find Your Courage, a new campaign set to evoke individuals to lean into their own identities and embrace who they are. The campaign focuses on A.I characters alongside celebrities like Camilla Mendes, Youngji Lee, Lil Naz, Wu Jinyan and Kōki. Set in the colourful backdrop of virtual reality, photographer Charlie Engman invites viewers to experience pieces from the COACH Spring 24’ collection. With this being the first chapter of the campaign, we should be expecting more exciting Coach worlds to be unveiled soon!