Named after the Catbird, a species of bird named for its “mewing” call, founder Rony Vardi was searching for a name that “could evolve as the store does”. “I have an antique Audubon print with birds of the Northeast on it, the Catbird is there looking sassy with its tail sticking up, I thought it was a nice name with nice connotations”. Pairing the slender silhouette of a cat with the astute eye of a bird lends itself well to those attracted to the aesthetics of the brand.