GUCCIFEST: Ouverture of Something that Never Ended

Directed by:
Gus Van Sant & Alessandro Michele

Alessandro Michele and Gucci have announced the launch of GucciFest, a virtual fashion film festival that will be showcased on YouTube, Weibo, and from 16th to 22nd of November. The brand’s upcoming collection, titled Ouverture of Something that Never Ended, will be presented by Michele through an eponymous mini-series in seven episodes screened throughout the festival.

Trailer of episode 1: At Home from Ouverture of Something that Never Ended directed by @gus_van_sant and @alessandro_michele.

The short film series presents the new collection by creative director #AlessandroMichele and stars actress, artist and performer @silviacalderoni in a surreal daily routine.Stay tuned on @gucci to watch the first episode and discover more about the GucciFest fashion and film festival running to Nov. 22. #GucciFest #GucciOuvertureFeaturing music by @kimletgordon

Shot in Rome and co-directed by Michele and filmmaker Gus Van Sant, the series will star actress, artist and performer Silvia Calderoni in a surreal daily routine across the city, surrounded by guest appearances of international talents and friends of the House, including Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han, Jeremy O’Harris, Arian Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz and Florence Welch.
The seven episodes will be released daily through the course of the festival as an exclusive broadcast on YouTube Fashion, Gucci YouTube, and embedded on, gradually revealing the collection day by day. Coherently with what Alessandro Michele announced last May on the release of his manifesto Notes From the Silence, the presentation of the upcoming collection is a joyful and irregular new tale for the House, no longer obliged to seasonality and closer to his expressive call.
Together with the Ouverture of Something that Never Ended series, GucciFest will also be screening fashion films celebrating the works of fifteen independent young designers: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton. Proudly supported by the House, these talented emerging creatives were selected by Michele himself to showcase their collections through the platforms of the GucciFest.
You can watch via, and YouTube. The full program can be found at