Simon Porte Jacquemus’ collections are renowned for taking place in romantic locations and the designer’s SS21 collection, entitled L’Amour, is no exception. Set in the idyllic Vexin National Park, 100 guests were invited to a wheat filed an hour outside of Paris, all the while respecting the rules of social distancing with guest seated one meter apart. Presenting both womenswear and menswear, Simon also addressed the subject of sustainability: ‘A year ago we decided to slow down our cycle by showing womenswear and menswear together in January and June. This allows us to reduce the number of shows, mutualize fabrics for menswear and womenswear and slower the pace for my team and partners.’ The collection is love letter to the rural France, with a neutral colour palette that reflects that of the stunning surroundings. The pieces are unapologetically JACQUEMUS: modern, chic, playful – created by a designer who loves life, love and women.