May 11, 2022
LOEWE presents the pre-fall 22 campaign starring a leading cast that includes legendary actor Anthony Hopkins, Saudi Arabian musician Alewya, model Kaia Gerber, Japanese paralympic athlete Maya Nakanishi and American sculptor Lynda Benglis, to name a few. Photographed by no other than Juergen Teller, this campaign depicts raw playfulness within each character portrait. Kaia Gerber appears in a foam-filled bath in the middle of the street holding the Amazona 16 Square bag, whilst Anthony Hopkins leans on the wall outside an LA mansion with Anagram Studs T tote in hand. True to form, both Loewe creative director Jonathan Anderson and Juergen Teller bring humour and playfulness to this campaign shot in different cities across the world and highlighting the spirit of each character along with the energetic ethos of the LOEWE pre fall collection.