When she’s not in New York, a typical day for Hilfiger consists of running with her dogs, getting to work early, emails upon emails, making sure her team is aligned, and doing a million things at once to make time for Drag Race later in the evening (if she’s not seeing a friend for dinner). For someone who is always having a good time, Hilfigers runway show just added to that excitement. She says it’s always fun seeing her team come together, especially this time for her first show. In 2022, it was everyone’s desire to be Bi-Coastal, and Foo and Foo is making that happen, one design at a time.
Hilfiger knew she wanted to start a brand in college because that’s when she could focus on creativity and design. It was really all she could think about. So when she officially launched her brand in 2017, things made more sense. People always ask the meaning behind the name Hilfiger chose, and the answer might not surprise you. It was her childhood nickname, inspired by a little bunny that every child adores. It’s personal and an extension of herself: a little rebellious, quite mischievous, and creative. Foo AND Foo invite everyone to be a part of the community, especially those who can relate. For artists looking to make their brand stand out, making things as personal as possible is a great way to do so. Being immersed in the Foo and Foo universe involves dogs, laughing, existential dread, cleaning up after boys, more dogs, uber, and B-side pop music, among the designs themselves.