Calvin Klein has announced the launch of One Future #ckone, its latest campaign featuring young and powerful voices. CK One has embodied youth culture for over 25 years, and the latest campaign is a dedicated platform in celebration of expression and individuality. The still and moving imagery highlight genuine, honest voices and perspectives, inspiring a sense of togetherness and optimism. Through open and inclusive dialogue, the campaign can inspire understanding and equality as a catalyst for acceptance and change. The project spotlights a vanguard of photographers, shot against the backdrop of their hometowns. The voice of a generation united by one future, these eleven individuals are captured in their everyday environments, speaking to their original experiences, perspectives, and hopes. Here are the stories of just a few of the subjects.
Brandon Woody, 22 (Baltimore, M)
Brandon Timothy Woody is a creator from East Baltimore. Having started playing trumpet aged eight, Woody has grown tremendously since, spending one year at the Brubeck Institute and one year at the Manhattan School of Music before dropping out and moving back home. He has taught and performed in venues internationally. Woody is currently in the process of recording his debut album, set to release early 2021, with his band UPENDO.
“They make us out to be so angry, so violent, so hateful. We need to normalise our vulnerability, our honesty, our sensitivity.”
Quannah Chasinghorse Potts, 17 (Fairbanks, AK)
Quannah Chasing Horse Potts is Han Gwich’in from Eagle, Alaska, and Oglala Lakota from the Rosebud Lakota Nation. She is an advocate to obtain wilderness designation for the Arctic National Wildlife Refuge, protecting sacred lands from oil development. Every year, Quannah hunts caribou with her family and fishes for salmon in the summer, giving her a strong connection to her people’s indigenous lands and way of life. As well as being passionate about climate change and environmental justice, she plays basketball, is a musician, snowboarder, and is apprenticing as a tattoo artist.
“I don’t see myself as an activist. I see myself as a protector. You know, I was just protecting my way of life, practicing my ways of life, and sharing my story.”
Alex Arauz, 20 (New York City, NY)
A Brooklyn native now residing in Queens with his family, Alex Arauz was homeschooled and discovered his passion for fashion aged 15. He has worked assisting stylists and is starting his freshman year studying fashion communications at Central Saint Martins, London.
“Whether you like it or not, it is going to impact you at some level.”
Destiny Batista, 21 (Brooklyn, NY)
The youngest of six children, Destiny Batista is extremely family-oriented. Currently living in Brownsville, East Brooklyn, she and her friends dabble with rap at a local studio in their free time, and she hopes to learn the art of freestyling. Destiny is currently finishing her accounting degree and supporting herself by working part-time at a fast-food chain
“Just because everyone around you isn’t doing something, it doesn’t mean that you shouldn’t.”