Pro-Choice at Gucci Cruise

Words:
Anna Ferrick

There was a clear takeaway message from Gucci’s recent Cruise 2020 show in Rome – and it couldn’t have come at a more pertinent time. Pro-choice references were littered throughout the collection including an embroidered uterus on the front of one of the dresses and ‘My Body, My Choice’ emblazoned on the back of a jacket. The iconic brand posted a picture of the dress on their Instagram account later that day and explained, “This piece echoes the creative director’s continuing vision of freedom, equality and self-expression. Since founding Chime for Change in 2013 – the global campaign that represents and advocates for gender equality – Gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice.”