April Wan: What’s the creative process like when designing a new collection?
Barbara Potts: So, we start by designing our collections with the Saks Potts closet concept in mind. This means if you were to walk into the store, it would feel like you’re looking into a well-organised closet. When we’re brainstorming for a new collection, we keep the store’s essence in mind, focusing on what essentials make up the quintessential Saks Potts wardrobe—like the perfect polo and the must-have dress. This approach helps us lay the foundation for our collections. We also have a uniform collection, which is essentially the heart of what we offer. It includes the staples that are always available, such as our timeless polos. They strike the right balance between chic elegance and a touch of fun, unconventional flair. On top of that, we add some themed styles to bring a bit of spice and variety to the mix.
AW: We noticed the reference to Kate Moss at Glastonbury on the runway. How did the festival theme come to be?
BP: Actually, the funny thing is that the inspiration for this period is the year when Catherine and I went to high school, which was around 2010 to 2012. For me, it’s actually quite horrible. It was a little bit in bad taste, in a way, but I just felt that it was so fun to create this kind of energy. So, we introduced all these statement belts, which you might have also seen, like short dresses. You might recall seeing the suede boots, the wrinkled boots, embodying the whole indie vibe, but also with a significant touch of bohemian. And the funny thing, when we did the research for the collection, we always conducted this extensive research at the beginning, and then we focused on indie and bohemian themes. Interestingly, all the pictures were actually from the UK. Normally, when we do research, it’s quite often focused on America or elsewhere, but this had a very Glastonbury, UK festival vibe, and we loved it. So, we created this.
AW: The show was held in this store with around 50 attendees, quite the contrary to your last few shows. What made you guys choose such an intimate way to showcase your collection this season?
BP: Usually, we hold these huge fashion shows. For instance, last summer, we organised a public fashion show in Copenhagen’s largest square, attracting 4000 people. We love to host and bring people together. However, this time, given the global situation, we felt a more intimate, private show was appropriate.