FG: Over the last couple years, you have built a successful digital beauty empire, quickly understanding the importance of having a strong digital presence on Youtube, Instagram… How has this impacted your career?
VS: I am from the fashion industry and have been very lucky to work in a way where I could creatively direct shoots and really bring my creativity to life with other incredible and super talented creatives. But after years in the industry, I felt disconnected from real life… For instance, who’s turning the pages of the story I just did for this magazine? I started to post on IG my work and got a lot of new followers that were not from the industry and just wanted to recreate my looks. When I saw the way beauty was going, in a direction where it’s a performance tool rather than a self love one… I decided to create content to guide the ones who want to express themselves with makeup and help them restore their relationship with beauty. My community gave me a purpose in my work that is invaluable.
FG: You are considered by most the ultimate quintessential French Woman, how has this been incorporated into your creative style?
VS: First thank you, I am so proud of my culture and love my country so much. My culture gave me the tools and the inspiration to allow me to have the freedom to just be me. People are obsessed with the term “je ne sais quoi” how can we get it? But we ALL have it. It’s this little thing that makes you, YOU. This unique thing that you may not pay attention to. Feel yourself, feel how being different is being unique and therefore irreplaceable. Embrace that and be free to be you!