FG: What are the main inspirations for your womenswear collection this season?
AM: It starts within this context, we were in an artistic and emotional blur, the confinement, the feeling that everything was going to end, that we perhaps had to rethink our lives, our patterns, even our spirituality. I didn’t panic because I’m an optimist by nature but it took me a few weeks to take the time to think. That’s why I took a step back, I didn’t necessarily communicate on social media. Others did it and needed to express things very strongly and very quickly and I gave myself a period of reflection to finally get to a point where I thought that retrospectively as a brand we had done a great job, created a beautiful legacy, that AMI is a lovely story and that we had to concentrate on the essentials like I had done at the very beginning, I felt like I did back then, at the beginning of it all. I was confined in the office alone, my teams were working from home and I was being obligated to do things I no longer did alone. I always have a lot of people around me, I collaborate with my team all the time, AMI is pure teamwork. I was alone at the office, choosing my fabrics on my own, opening the door for the DHL, I scanned the invoices for the accountant, I answered the phones and at the same time, I designed my collection, with my teams from afar. We went straight to the end-goal, we really did something that I hope is real, beautiful, pure, very AMI and at the same time very poetic, very gentle, I love this collection.
FG: How does it feel to show your collection on the womenswear calendar after nine years on the menswear schedule?
AM: It’s a beautiful opportunity, we have to seize it like an exceptional opportunity. I don’t think I would have entered the Wwoman’s calendar like that, I don’t think I would have wanted to, it wasn’t a desire of mine. I find that the men’s, at least the calendar is very comfortable in a positive way because there is less pressure on us, it’s less hysterical, also I do not work for that. I don’t work for the fame or the celebrity, I truly work to be a great designer, to make beautiful clothes for my customers who come every season and give me their loyalty and trust by buying our clothes. We thought this was an opportunity, we are all in the same boat right now, there is no competition clearly. We sense it is a calm Fashion Week, it’s gentle and delicate and that makes me happy.