July 5, 2020
“I immediately connected with Onitsuka Tiger’s vision for their new campaign. I loved that we were able to align both of our energies and create something that promotes a positive existence in this world. I’m excited for the future of the brand.” As Onitsuka Tiger’s new brand ambassador, Willow Smith has created an entirely new dimension to the universe of the brand, which effortlessly falls into harmony with its contemporary design, where heritage is combined with innovation. Willow’s natural beauty, strength and adoration for the Earth shine through the campaign, which is a celebration of this intriguing, yet challenging new era for humanity we are entering. Aligning with the diverse nature of the world we live in, Onitsuka Tiger’s Fall/Winter collection worn by Willow is an exploration of various fusions of influences and fabrics, such as pop art and sportswear, melded together with colourful patchwork. Onitsuka Tiger is above all a brand that is aware of the challenges as well as the charm of the world and together with Willow, a woman blessed with universal humanism, Onitsuka Tiger strives for a brighter and better future for planet Earth.