March 19, 2021
For AW21, Zadig & Voltaire creative director Cecilia Bönström is inspired by the city, full of contemporary energies and creativity. Whether it’s London, NYC or Shanghai, this is where the Zadig & Voltaire man and women feels at home. It took two days and no less than 50 technicians to create a custom set with a giant LED wall that acted as a backdrop to the AW runway show that was filmed just outside Paris under the artistic direction of Cecilia Bönström with a soundtrack by French DJ and regular collaborator Clara 3000 who has also created a unique song for this digital show. ‘We share the same passion for music, and we wanted to express a repetitive tempo, a rhythm that conveys the energy of cities. This mysterious energy that we miss so much: Zadig at night!” This season the brand also presents its Cecilia bag: made from supple organic vegetable leather, it captures the idea of effortless cool that epitomises Zadig & Voltaire. Carried in the hand, on the arm, or over the shoulder, it’s the perfect partner on new adventures, a message of self-confidence and trust in the future, values close to Cecilia Bönström’s heart.