All your collections have very interesting themes, where do you get your inspiration for your collections, what is usually your starting point?
Every one of my collections is essentially a direct reflection of my inner personality, which is essentially a starting point for each drop. My interests revolve around technological innovation, gaming industry and the galaxy. I have always been very much into video games ever since I was a kid, especially into the female characters in the games. Power, seduction and dominance that radiates through female characters portrayed in the gaming industry has always charged me with passion to create looks that glow that energy onto the customers that wear our pieces. Gaming in addition to technological innovation always serves as the foundation of my idea creation pattern when it comes to upcoming collections. Technological innovation can also be translated as striving to improve the fashion industry to the direction of sustainability. Materials and fabric in addition to digitized fashion and ethical production serve as first steps to innovation in such ways.
Do you have any favourite pieces from your past collections?
I absolutely love Zhilyova Akira silk bandage. In the next collection we are about to have it produced using mesh material as well. Kasumi set is also one of my favorites across our past collections. Tribal bodysuit, which for me is a mirror of the gaming world in a lingerie piece. And of course our bestseller Unnamed 2.0 is a perfect corsage that fits any wardrobe with any look and will compliment your skin perfectly.
You have also started doing pieces for men, why did you decide to add that to your collections?
I always wanted to create a men’s collection. At the moment we have mesh tops, silk underwear, but we are about to expand our men’s items in the upcoming drops. Zhilyova had always had a lot of demand for men’s items, which served as a big push towards expanding our collections to men as well. When we first dropped the unisex t-shirts before even the men’s collection was announced, most of them were sold out by our male customers.
I also noticed there is now also Zhilyova home, that’s exciting, can you tell us a bit about that?
I’m addicted to good scents. I have perfumes in my personal collection that I change up depending on the time of the day and my mood. At Zhilyova we were able to create amazing home scents. Besides candles, our clients are able to relax and take baths using our bath bombs. I am so happy to have the freedom to express myself completely across Zhilyova as a brand. It is my journey to expand the brand to be a fashion house. I would absolutely love to create more sports lines, men’s collections and silk drops. That is why it is so amazing for our clients to be able to decorate their homes with a piece of Zhilyova as well. Interior has always been a big interest for me. Even when creating lingerie, I always imagine a model wearing our lingerie in a certain interior setting, that being wood, stone, natural elements in homes, and now I also imagine the scents produced by us as well.
Your latest collection is called Nebula, can you please tell us about it?
The Nebula drop represents galactical infinite energy nursing new stars in this universe. The scientific term behind nebula explains my interpretation of humankind, which, essentially, is an endless energy cultivating all of its superpowers that make it invincible. The space topic serves as a foundation to this campaign and correlates vitality of a human being with an abundance of the universal power source. The short film for this collection is a clear indication that every person has superpowers that await to be activated. The collection includes brand new prints, bodysuits and a men’s collection that got introduced through this drop. Additionally, Nebula includes sustainably produced swimsuits that are manufactured from Econyl.
What’s next for Zhilyova?
I want to take the lingerie industry to another level of innovation, development and production. I would love to introduce the world to Ukrainian designers as well as Ukrainian high quality and ethical manufacturing and production. I want to push boundaries of the industry by creating more creative and innovative campaigns and projects that would affect and inspire our audience.